We live in a modern age and with that our means of marketing have evolved as technology advances.
Marketing has become an almost exclusively digital process and staying on top of your online marketing has become increasingly difficult. No longer can you allocate one employee to use a portion of their time to handle the tasks related to your digital marketing.
There are too many factors at play to act passively in this regard. From website construction and maintenance to SEO, to review marketing, to content marketing, to social media marketing and even Pay-Per-Click (PPC) campaigns through Google and Facebook Ads. The range of tasks needed to stay relevant in our age of the internet is ever-growing and is truly turning into an industry in and of itself.
With that in mind, we wanted to fill you in on all the great services we can provide to ease the burden and allow you to spend more time on the business that matters to you.
Website Development (Go.iOPW)
We understand the latest trends expected by the digital audience, and when it comes to your website, it can make or break your business. So in that spirit we offer our one-stop website development services: Go.iOPW
Whether you have no site at all or are looking for a rebranding or even just a simple refreshment to your current site, we can help at any step in the road!
The Go.iOPW solution includes a proprietary platform created by iOPW to provide you maximum benefits and the greatest efficiency. The package includes design, programming, hosting, domain support, and analytics. There are also many marketing tools and services you can add to ensure the optimization and peak performance of your website.
Our web solution package is not limited to our own platforms; we are adaptable to a variety of programming languages to ensure the end product is comprehensive and tailored to meet your needs.
To read more about the benefits of proprietary platforms for web design, check out our recent blog post.
Review Marketing Platform (VerView)
Online reviews have boomed in recent years. There is no ignoring the impact they have on the modern consumer and the decisions they make.
Let’s take a look at some statistics to back this up. According to multiple sources, 92% of consumers now read online reviews and a staggering 85% of consumers rely on these online reviews as their main source of credibility; often over the opinion of their own friends and family.
It is clear that if you are not taking advantage of this new method of online marketing, you should start now!
The biggest issue with relying on reviews is the lack of control on the part of the business. Often unfounded or false claims are made over online reviews and there is no way to remove this mark on your reputation; whether it was true or not.
With our VerView platform, you can take back the control while still maintaining the transparency that consumers want to see in the businesses they buy from. And as an added bonus, by using Verview you will have your reviews integrated directly into your website; thus allowing you to keep the benefits of the traffic created by these reviews.
For some added insight and tips into harnessing the power of review marketing, check out our blog post, “Harnessing the Power Of Online Reviews”.
Content Marketing and User-Generated Content (Content Properties and RWARDZ)
Every business can make a sales pitch. Every company can create a sensationalized image of their product or service. And the modern consumer can see right through these. With that evolved awareness instilled in the consumer culture, building loyalty with your customers has never been more important.
This can be done by providing the best possible product to your existing customers. But how do you show future customers that you are a company worth putting your trust and loyalty in to? By being more than a business!
You need to be a source of information in the industry and need to establish a community around your business. Engaging customers through informative articles and encouraging participation through user-generated content (UGC).
By using our RWARDZ platform in conjunction with our Content Properties service, you will create a hub of news and information that will be first in mind for your customer base when they want to learn, while also establishing a safe place for them to join in the discussion.
iOPW content properties are 100% original, informative articles and videos created for specific industries to capture customers and connect them with businesses.
Will this help your SEO and online visibility? Absolutely! Rather than relying on just your main website for getting found on the internet, iOPW CP (Content Properties) amplify your reach and increase your online visibility.
To read more about our Content Marketing, head over to our recent blog post.
Social Media Marketing and Online Advertisement (SMM.iOPW and PPC.iOPW)
Social media and online ads go hand-in-hand now more than ever.
The widespread impact of Social Media Marketing (SMM) starts with how it affects your website ranking, which in turn influences your Quality Score, and then ultimately impacts your Google PPC costs. SMM also greatly affects how people perceive your company and brand. Your digital marketing efforts are all intricately connected and must work in unison for optimal results.
While focusing on one over the other can still be a somewhat effective method, to truly tap into the power of online marketing, you need to be using both in unison! With one picking up the other when needed, a solid social media and advertising strategy cannot fail!
But these are very time-consuming and specialized tasks and many business owners simply do not have the time for it.
Which is where our services can save the day! We fully understand the importance of these strategies and our Facebook and Google certified social media agents have the knowledge necessary to take your business to the next level online.
For more information on our SMM and PPC services, check out this great blog piece.
So how can you get started on the path to online marketing dominance? Reach out to us now to discuss how our services could work for you and your business! You can call us at (647)-479-8809, email us through the contact form on our website or reach out to us on Facebook and Twitter.
The time to bring your business into the modern age has come! Get started now!