In today's day to day activity on the Internet - Search Engines strive to provide you with what they think you want to see.
This is achieved in different ways by different Search Engines.
Google was the pioneer of the personalized search and uses your Google
Account, aside from cookies to assist in tailoring your results. If
you’re logged into your Gmail or G+ accounts your search results will be
affected based on your search history in the past. Bing and Yahoo also
have similar offerings through Bing’s Live account and Yahoo’s
The purpose of personalization is to provide more direct and targeted
results based on the determined patterns you’ve previously followed.
However there are times where you do not want your past search results
to affect what you’re searching for. Perhaps you want to try something
In those cases there are a few things you may want to do to get slightly less personalized results:
- Log out of any of the Google, Yahoo, Bing (or any other search
engine of choice) services that track and utilize your browsing history
when you search and ensure your browser search history and cookies are
- Access your browser through “Private” mode.Internet Explorer and
Firefox both use the “CTRL+SHIFT+P” command to enable Private browsing,
while Chrome uses “CTRL+SHIFT+N” to enable their Private browsing
referred to as “Incognito mode”.
- Use the Google Chrome browser in Depersonalized mode.